Article by jekky
In the international financial crisis, background, landscape Silk Co., Ltd. has ushered the development of the best times. So what is to rely on what landscape silk market economy, intense competition in the ice-breaking sail in it? The company tells us the path of development this year, fixed on the latest international trends in product design, brand management, wholesale and retail operations and terminal make great efforts to crack the lack of financial crisis as a “magic trick.”    Since last year, is located in the town’s landscape Zhenze Silk Co., Ltd. in the global financial crisis, background, development has ushered in the best time. Landscape Silk Co., Ltd. has Binghai chairman told reporters yesterday, last month to participate in Taiwan, “Taiwan and Jiangsu Week” after fruitful. Recently, he received the phone the Taiwan Textile Federation, desire and Landscape Silk Ltd, set up production and sales subsidiary in Taiwan. Has Binghai said the company will invest over 100 million for Taiwan compatriots to enjoy Wu Jiang Zhenze silk production and silk textile bedding.    Crack enterprise development challenges    Silk goods in the market shrinking, the landscape of silk as a mid-range acceptable to consumers how the brand has become a cross in front of a business problem. Has Binghai clearly aware, silk industry has so far still in its infancy, has huge market potential, to enhance the development potential of the enterprises themselves, they need to product design, brand management, wholesale and retail operations and terminal make efforts.    In the early stage enterprise development, landscape design strength of silk almost zero, on the old products through traditional processing of earning hard cash, no voice, the customer orders can be transferred at any time. The past two years, the landscape has invested 200 million yuan silk for new product development, early this year, the company set up design studios in Hong Kong, hired two of Hong Kong, Japan, designers, procurement of samples in a foreign country, to ensure that the first time to understand the international textile fashion information and product trends. In China, companies require designers to have at least one every six months in the field study on the market, understand consumer needs and improve our product. Now, researchers Landscape Design silk employees accounted for more than one-eighth of the total.    Closely follow the trend to do so specialized fine    Landscape silk continued to high-end product development, specialization direction. This year in June, landscape silk cooperation with Suzhou University, using University Institute of Textiles and Apparel of the technology and test instruments advantages, followed by consumer trends, creative elements into the technology, improving product technology content and versatility, so This special silk is so fine traditional national brand. University was the only R & D center silk silk settled landscape. Landscape has been developed, this silk silk textile products in more than 20 series of 1000 the balance of new products, reported the appearance of patent 150, the company improved grade of products, not only the prices doubled and redoubled, orders have also achieved greater growth.    The company’s sales center to see the highest grade of silk textile products worth 100,000 yuan bed, is currently the top bed of silk textile products, such high-end product sales is not bad. For the rapid promotion of products, silk landscape changed this year to export-oriented marketing strategy, adjustment in export ratio between the internal and external complement and expand the market space, firmly grasp the domestic market, introduction of franchise or direct sales stores. This model soon attracted the eyes of many businessmen, who have asked to join the brand home. In only one year, in Beijing, Shanghai and Guangzhou, more than 60 franchises first-line big cities and large department stores counters, Swiss water beetle and Beijing last year, Xiang, Qian Yi Xiang, Shanghai silk king, Suzhou and many other dry Tai Cheung century-old shop “marry”, the sales have also improved significantly. Recently, the landscape has received Shanghai Brilliance of silk, the Hong Kong exchange, high-end department store giants such as Beijing Lufthansa’s offer to apply. Customer visits to talk about co-operation recovery, value is the company’s unique and original products and accumulated 30 years of silk expertise.    Flagship store to open to go abroad    This year in March, the landscape of silk in Japan, successfully registered the “landscape silk” trademark registered in Australia, the “China Dream” trademark, the two countries to further open up market ready. Japan was originally a landscape of silk bedding one of the countries export more, but until the market through intermediaries, and this situation will change next year. Zeng Bing Hai said: “In the past many customers through the middlemen to buy our products, products in foreign countries to join to open flagship store, many small and medium sized foreign trade enterprise dream, but now realize this dream landscape silk. Currently located in Tokyo, 400 square-meter flagship store, the ongoing tension in the decoration, is expected to be officially opened early next year, as a direct sales platform for consumers, but also minus the intermediate redundant links to increase sales of our products, our expanding foreign markets have a positive effect. “    In November of this year, China Silk Association, the Committee finds that the professional landscape Silk Silk Co., Ltd. for the Secretary-General unit. It is understood that landscape company with professional and technical advantages of silk, through the end of the market, the effective integration of resources, next year is also prepared in the United States, Malaysia, to open stores, the company’s products are good value upgrade.
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I am an expert from China Product, usually analyzes all kind of industries situation, such as wholesale yarn, crocodile skin.